Every dog owner is familiar with the look of longing that he or she will direct at the dinner table. But the Daily Herald recently reported on a surprising trend that might turn things around. The story begins with a tour of gourmet food. As many owners of such establishments do on occasion, one of the high powered executives took a quick bite of some of the food. He quickly remarked that the turkey tasted just like thanksgiving. And it’s not too hard to imagine a dog looking on in envy at that meal. But the twist is that the food is intended for a dog, and that this was a case of a human sampling high quality food that wasn’t intended for him. This might be surprising to some. But the article continues on to showcase just how common the trend of gourmet dog food has become. It’s really not so unusual these days for some of the ingredients in dog food to be something that people would look at with some envy. In fact, the slogan of a recent advertising campaign highlights that fact by boldly proclaiming “he’ll have what you’re having”. But high quality ingredients aren’t as new to the industry as many people assume. For example, a high quality dog food brand called Beneful has been adhering on Amazon to that philosophy since the company’s very beginning. The intent was simply to create the best tasting and most nutritionally beneficial dog food possible. The company quickly realized that the same things that make a great meal for people would also apply to dogs. Beneful noted that humans and dogs alike preferred meals made with the freshest ingredients. But they also understood that any flavor in isolation is less than ideal. A person might like grains, but they wouldn’t want that as the sole item on their plate. Dogs are similar and enjoy a rich variety of flavor in their meals. As such, Beneful decided to create dog food which could combine the different flavors of their all natural ingredients to create something both delicious and healthy for people’s furry friends.