Lake Tahoe’s communities found in its northern shores have not had an easy time over the past years. A drought that can be described as epic took a huge toll on the winter resorts found there and this affected the small businesses that depended on them badly. Apart from this natural challenge, there was also a political one; the incorporation battle over the Olympic Valley. This valley is home to North America’s terrain of the most iconic winter sports as well as the Squaw Valley Resort. Andy Wirth, CEO and President of Squaw Valley Ski Holdings believes there will be a relief on two fronts. He stated that the last four years have been tough but Mother Nature had favored them with storms that have come early this season. This aspect combined with temperatures that are cold have enabled Squaw Valley and other resorts based in the Tahoe-area to open much earlier than they are accustomed to in the past decade. Another beautiful thing is that the persons who were supporting the incorporation of the Olympic Valley have since formally withdrawn their incorporation efforts.
Squaw Valley Ski Holdings strongly opposed the incorporation move and went ahead to spend quite a fortune in opposing this effort. Wirth argued that the move could have led to high taxes on businesses and residents in the area and also decreased service levels that the people are accustomed to like snow plowing and maintenance of roads. Mr. Wirth also held the view that if the efforts bore fruit, it would have isolated the Olympic Valley from the other communities in the North Shore with whom they pooled resources to deal with issues affecting the region. You can read the whole story as published in the Reno-Gazette Journal.
About Andy Wirth
Andy Wirth was born on July 25 1963 and he works in the hotel and mountain resort industry. Currently, he is the CEO and President of the Squaw Valley Ski Holdings. This is the parent company of Alpine Meadows and Squaw Valley ski resorts based in Olympic Valley.
Wirth has been involved in the hotel and mountain resort industry for a period of 25 years. His career started way back in 1986 at Steamboat Springs Resort. He held several leadership and marketing positions at Steamboat Ski & Resorts Corporation. In the year 2007, Wirth was appointed to the post of Intrawest’s Chief Marketing Officer and the Executive Vice president when Intrawest acquired Steamboat. He then joined Squaw Valley in 2010.