It is factual that the new era of marketing has seen more inclined towards the decision of the crowd. For most consumers, client review on the interface has a direct impact on the purchasing intent of other clients. That is why for online marketing platforms, there has been an increasingly supportive platform based on the decisions and intent of customers to purchase. One such brand that has embraced the effects of crowd on purchasing and marketing is Fabletics. The company that was founded on the basis of empowering women who need to lead healthy lives has progressively used customer preferences to stock their physical stores.
Fabletics is a work-out clothing brand that was established by Kate Hudson. Since its establishment, Kate and management have relied on client reviews to make critical marketing decisions. According to social proof, a concept embraced by economists, the crowd concept dictates that numbers play an instrumental role in influencing buyers. For example, consumers may refer to Google for a product before visiting a restaurant. Depending on the information on the ground, the likely hood of making a decision that favors a certain brand increases. Companies that invest in the feedback offered by crowds have since marked a tremendous growth. Fabletics continues to rank high following its investment on the crowd movement. The power of the crowd has since enabled the firm to grow by 200% since it was founded.
According to the sales manager of the firm, Fabletics has grown because of its passion for ingesting client reviews. People focus on the number of positive reviews in order to decide on what best to purchase. When the numbers rise, the sales rise. Aside from the rise in sales, crowd power helps the company to retain clients. It is factual that will such loyalty come a huge client base. This client base directly translates to the annual sales.
Reviews act as a spotlight for prospective customers. Studies continue to show that people hold reviews in high regard. This is because for a client to endorse a product, it must be of high quality. In the studies, approximately 80% of the candidates stated that reviews have a direct impact on their intent to purchase. Out of these candidates, 50% admitted to browsing the internet in search of client reviews that have been appended to the products they want to purchase. It therefore means that clients refer to online reviews before heading out for shopping.
For most companies, trust alone is not enough to grow a brand. The input of your users makes a huge difference. Reviews continue to expand businesses based on the high ranking a company receives from users. For Fabletics, the management depends on client reviews before making critical stocking decisions.
Kate Hudson is a model and actress. She endorsed Fabletics in 2013. In as much as she is not an entrepreneur, Kate has applied her talent to establish a work-in-progress brand. Fabletics has registered excellent growth since it was established. Through her leadership, the company focuses on promoting healthy lifestyles in women. Kate’s passion is embedded in encouraging women to live healthy lives by exercising. Driven by this passion, she established a million dollar clothing line that is not only comfortable but also affordable.
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