The fast food industry is oversaturated with a ton of restaurants that are making many Americans even more obese. What Nathaniel Ru has done is change the way that people look at fast food by creating a casual environment where people can still get affordable food that is healthy.
This inventive restaurant was created in 2007, and it has been referred to as one of the most innovative new restaurant chains in America. This restaurant is known as Sweetgreen.
When people go online they can instantly see that there is a menu that they can order from online. They can also download the app and make orders this way as well.
This is one of the things that has attracted a young crowd that does not want to wait in line for their orders. Nathanael Green knew that this would be something that would be appealing to a younger generation.
Nathaniel was also able to promote Sweetgreen in a way that it would attract more schools to make purchases for Sweetgreen orders when it came to catering things like school parties. Learn more about Nathaniel Ru :
Many people that are fans of fresh salads and nutritional meals will look to Sweetgreen for their catering needs. This is something that causes a chain reaction and a big word of mouth promotion. People have become big fans of the Sweetgreen environment so it seems only natural that people will pass on the word to friends when they became excited about eating in some of these establishments.
Nathaniel has made good on his promise to keep this food within a price range that is affordable, and now he is also coming up with the innovation of starting the cashless restaurant. He is putting forth an effort to help people that are comfortable with paying with their credit card and debit card eliminate the need for using any type of cash inside of his Sweetgreen restaurants.
He feels that this will increase safety because there will be no physical cash flow inside of the restaurant. This is definitely something that is innovative, but the digital types of currency like Bitcoin are appearing to make this cashless environment much more of a reality.
Nathaniel Ru has his eyes set on lots of new innovations, and with more than 90 million dollars from venture capitalist it is going to be easy for Nathaniel Ru to make these types of innovative changes.