Mr Luiz Carlos Trabuco Cappi is the Chief Executive Officer as well as the Deputy Chairman at Bradesco Group. He attained this position on 10 March 2009. He also serves as the CEO of Banco Bradesco. Before his appointment to these positions, he was the Vice President of Banco Bradesco and a Departmental Director. He holds a postgraduate degree from Sao Paulo’s School of Philosophy, Sciences, and Literature. Luiz Carlos Trabuco Cappi was first employed as a clerk at the company’s Marilia branch in 1969, at the age of 22.
Trabuco is regarded fondly for his modesty, soft spokenness, and jovial disposition. These qualities enable him to accomplish tasks as a banking magnate extremely well. In addition to that, Luiz Carlos Trabuco Cappi relies on an organic management approach in performing duty as the Group’s CEO. His all-embracing experience and comprehensive knowledge of the Brazilian economy has capably transformed the company’s business operations. In addition to that, he has tremendous expertise in the insurance industry. As a result, his performance in this sector earned he earned the Insurance Person of the Year award twice. For these reasons, Bradesco’s board of directors nominated him to the post of CEO and president.
During his long tenure, over 40 years at Bradesco, he has some notable achievements. To begin with, while serving in Bradesco’s marketing and advertising department, he helped shape the company’s public relation process. His streamlined the way the company relates with the public as well as revolutionizing its marketing and advertising strategy. A second most notable accomplishment was guiding Bradesco Group in the acquisition of the British multinational HSBC Brazilian branch. At this time, Bradesco and Itau Unibanco were in contention for control of the Brazilian market. Even though, Itau held the top position, acquiring HSBC catapulted Bradesco into the lead. With the support of the company’s directors, he oversaw the acquisition process worth a total of $5.2 billion successfully. This was the biggest ever acquisition in Brazil’s history.
In addition to these accomplishments, he has helped expand the Group’s lead in the Brazilian banking and insurance industries. For example, in his first four years as its CEO its market share grew from 35% to 25%. According to industry experts, this was an overall growth of 10 points. Under his presidency, Bradesco’s assets doubled to $78 billion as well as a rise in equities and performance from 22% to 29% and 26% to 35% respectively.
As he has been with the company since its inception, Luiz possesses thorough understanding and perception of its inner workings. This is reflected in his commitment, aspirations, and business philosophy making him a visionary of its future achievements. In relation to that, Luiz has an active approach to operations, clients, and staff. This is why he has initiated a growth strategy aimed at capturing over 1000 million customers by 2025. For this reason, he is currently intensifying the Group’s activity to acquire a larger market share.
In this regard, Trabuco perceives that both insurance and banking industries are essential drivers of Brazil’s economy. Luiz pays keen and attentive attention to social forces and demographics that influence the marketplace. Bradesco’s recent success is attributable to Trabuco’s application of principles learnt from predecessors as well as his own experience. Many consider him the link between the vision of Bradesco’s founder and the new century. In this capacity, he strives to preserve and propagate the company’s culture to all alike. Indeed, Luiz Carlos Trabuco Cappi possesses vast experience and influence within Brazil’s banking and insurance industries. Continued success of Bradesco operations ranks Trabuco among the most influential business executives in Brazil.
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